Hi there! I’m Giovanna.

I believe that business owners should stay in their flow state — focusing on what they do best. I’ll handle the paperwork while you pursue your passions.

With 8 years of accounting experience, I’ve overseen monthly close processes, reconciliations, AP/AR, balance sheet management, expense processing, and more. Throughout my career, I’ve managed millions of dollars per month in payments and receivables, working with some of the world’s largest companies, including Unilever, Target, L’Oréal, Meta and Intuit.

Beyond corporate finance, I understand the unique challenges of small business ownership…because I’ve been there myself. In 2019, I opened my own yoga studio, and while my accounting background gave me the confidence to manage my business’s financials, I realized that many entrepreneurs don’t have that same foundation. That realization sparked my dream of helping individuals and small businesses thrive, ensuring they have the financial clarity and support they need to pursue their goals.

I hold a Bachelor’s degree in Business and Entrepreneurship from the University of Florida, and a Graduate Certificate in Accounting from UC Davis. Additionally, I am an Intuit Certified Bookkeeper, QuickBooks Certified ProAdvisor, QuickBooks Payroll Certified ProAdvisor, and Gusto Payroll Certified. As a Certified Financial Education Instructor℠ (NFEC), my goal is to support entrepreneurs (both current and aspiring) with their business finances, as well as their personal financial goals — because financial wellness extends beyond the balance sheet.

Certifications & Expertise

At Flow State Financials, I believe in combining real-world experience with ongoing education to provide you with the highest level of support. Whether it’s helping you organize your business finances or guiding you toward confident financial decisions, you can trust that I stay current, certified, and committed.

Let’s Chat!

If you’re ready to bring ease and clarity to your finances, I’d love to help. Whether you need bookkeeping support, group financial coaching, or QuickBooks setup, let’s connect and find the best solution for you.