Bringing ease & flow to your finances.

We offer bookkeeping and monthly accounting services designed to help entrepreneurs and small businesses stay organized, compliant, and informed. From reconciliations to financial reporting, we ensure your numbers are accurate so you can focus on the work that truly lights you up.

OUR SERVICES

Monthly Accounting

Essential
Start

Foundational bookkeeping to keep things simple, organized, and on track.

Starting at $195/month

    • Monthly categorization and reconciliation

    • Financial reports (Profit & Loss, Balance Sheet)

    • Clean, up-to-date books each month

    • Ongoing email support

    • Quarterly 30 minute call for questions or financial statement review

    Best for:

    • Solopreneurs and single-owner businesses

    • A small number of bank and credit card accounts

    • Straightforward income and expenses

    • Lower monthly transaction volume

Smooth
Sailing

Dedicated support for businesses with more moving parts and complexity.

Starting at $350/month

  • Everything in Essential Start, plus:

    • Support for multiple accounts and higher transaction volume

    • Tracking for additional accounts (loans, liabilities, etc.)

    • Priority email support

    Best for:

    • Businesses with multiple bank/credit accounts

    • Owners managing loans, contractors, or multiple income streams

    • Anyone needing more visibility and ongoing support

Zen
Finances

A fully collaborative experience for growing businesses needing full financial insight.

Starting at $950/month

  • Everything in Smooth Sailing, plus:

    • Additional customized reporting tailored to your goals

    • Monthly financial review and check-in

    • Accounts Payable (AP)

      • Vendor bill payments & scheduling

    • Accounts Receivable (AR)

      • Invoice submission & management

      • Customer payment tracking & follow-ups

    • Payroll support

    • Cash flow tracking & budgeting guidance

    • Coordination with your CPA or tax professional as needed

    Best for:

    • Established businesses with higher volume or complexity

    • Anyone looking for ongoing insight and support beyond the basics

One-Time Projects

Bookkeeping
Clean-Up

For businesses with months (or years) of uncategorized transactions.

    • Categorization and reconciliation of past transactions

    • Review and correction of inconsistencies

    • Clean, up-to-date financial reports

    • Communication as needed to clarify anything along the way

QuickBooks
Set-Up

For business owners who are new to QuickBooks and need a solid foundation to ensure long term success.

    • QuickBooks Online account setup (with discounted first year if invited through our ProAdvisor account)

    • Secure connection of bank and credit card accounts

    • Customized chart of accounts aligned with your business

    • Setup of products and services, payment settings and custom forms (if applicable)

    • A walkthrough of your QuickBooks setup so you feel comfortable and confident using it

    • Option to convert to ongoing services, with a discounted first month!

Clients We Work With

Professional & Service-Based Business

Therapists, chiropractors, medical and wellness practices, and other client-focused service providers

Skilled Trades & Local Service Businesses

Arborists, field-based service businesses, and other hands-on, operational companies

Creative & Entertainment Industries

Florists, jewelers, theaters, event production companies, and creative entrepreneurs

Consultants & Independent Professionals

Real estate agents, freelancers, and independent contractors across a variety of industries

Marketing, Media & Digital Businesses

PR and marketing agencies, social media personalities, and digital-first service providers

Startups & Growing Businesses

Early-stage tech startups and scaling companies building structured financial systems

Every business is different, but our approach stays the same: clear, organized books that support confident decision-making and stress-free tax seasons.

We’re here to simplify your finances, so you can thrive in your business and beyond. Reach out to us to align on how we can best support your accounting needs.

Contact us

FAQs

  • Pricing is based on transaction volume, the number of accounts, and the level of support you need. We offer tiered pricing to fit different business sizes. Contact us for a custom quote!

  • At Flow State Financials, we work exclusively within QuickBooks Online to ensure a streamlined, efficient, and accurate bookkeeping experience for all clients. If you're currently using another platform, we’d be happy to help with a QuickBooks migration to set you up for success and keep things simple and organized going forward.

  • QuickBooks Online is the industry standard for small business bookkeeping, and as a QuickBooks ProAdvisor, I can help you get the most out of it. With automated bank feeds, real-time reporting, and seamless tax prep, it’s designed to save you time and keep your finances in order.

  • We offer monthly review calls for our Smooth Sailing and Zen Finances clients, and quarterly calls for our Essential Start clients. We also provide email support throughout the month. If you’d like additional check-ins, we’re happy to craft a customized quote to ensure you’re fully covered.

  • At Flow State Financials, our goal is to make your bookkeeping feel effortless. When you first come on board, we’ll go through a thoughtful onboarding process. During this time, I’ll take the time to learn about your business, ensure your books are current and accurate, and get familiar with your regular expenses and categories. You may hear from me more frequently in this initial period, as I ensure everything is organized and tailored to your business needs.

    Once we’ve established this foundation, I’ll fall into a steady rhythm. You can expect minimal input each month — I’ll handle reconciliations, categorizing transactions, and preparing reports. Occasionally, I may reach out with a quick question for clarification, but I always strive to minimize interruptions so you can stay focused on running your business. And of course, you’re welcome to reach out to me anytime with questions or for additional support!

  • I do not file taxes myself, but I ensure your books are clean, accurate, and tax-ready. I can work directly with your CPA or tax preparer, and if you need referrals, I’m happy to connect you with trusted professionals.

  • Yes! We offer payroll support through Gusto and QuickBooks Payroll as an add-on service, including payroll setup, compliance checks, and ongoing processing. We’re certified advisors on both platforms.

  • Absolutely! We offer catch-up bookkeeping services to bring your records up to date and ensure everything is accurate moving forward. Contact us to discuss scope and pricing.

  • We are based in San Francisco, CA and Miami, FL. Our services can be fully virtual, so we’re ready to support anyone in the US! If you are in the Bay Area or Miami, we are more than happy to meet in person as well.

  • While automated bookkeeping companies offer basic services, Flow State Financials delivers personalized support tailored to your business. Here's why entrepreneurs choose us:

    • Personalized Attention: Your books aren’t handled by an algorithm. You’ll work directly with an experienced bookkeeper who understands your business goals.

    • Direct Line of Communication: No chatbots here, you'll always have access to real-time answers and advice.

    • Goal-Oriented Approach: I’m invested in your success, from keeping your books organized to ensuring you’re positioned for growth.

    • Holistic Support: As both a bookkeeper and a financial educator, I bridge the gap between your personal and business finances — because when one thrives, so does the other.

  • Online (cloud-based) accounting allows for simplicity, efficiency, and accessibility. With QuickBooks Online, both you and I can access your books from anywhere, ensuring real-time updates and collaboration. You’ll benefit from automated transaction imports, secure data storage, and paperless document sharing — saving you time and giving you peace of mind. Plus, cloud accounting allows for quicker month-end closes and clear, easy-to-understand reporting, so you always know where your business stands.