Self-Soothing vs. Self-Care: Understanding the Difference for Financial and Personal Growth

The concept of self-care has exploded in popularity, often paired with the phrase "treat yourself." But not all self-care is created equal. While indulgent acts like buying a fancy coffee or taking a bubble bath can provide comfort in the moment, they don’t necessarily contribute to long-term well-being. That’s because these actions fall under the category of self-soothing, not true self-care. Understanding the difference between these two concepts is essential, especially when it comes to financial wellness.

What Is Self-Soothing?

Self-soothing is about finding immediate relief from stress, discomfort, or anxiety. It’s a way to regulate emotions when life feels overwhelming. These behaviors often provide temporary comfort but don’t necessarily solve the underlying issue. Some common examples include:

  • Taking a bubble bath after a long day

  • Indulging in retail therapy to lift your mood

  • Scrolling on social media to escape stress

  • Binge-watching TV shows to distract yourself

While there’s nothing inherently wrong with self-soothing, it’s important to recognize that these activities are band-aid solutions. They offer temporary relief but don’t address deeper needs or contribute to long-term growth.

What Is Self-Care?

True self-care, on the other hand, is about taking actions that support your well-being in a meaningful and sustainable way. It requires effort and intention, often involving activities that benefit your future self rather than just offering immediate relief.

Some powerful self-care practices include:

  • Financial self-care: Setting a budget, reviewing your spending, or having a “money date” to assess your financial goals.

  • Physical self-care: Prioritizing sleep, nourishing your body with healthy food, and engaging in regular movement.

  • Emotional self-care: Practicing mindfulness, journaling, or working through emotions in therapy.

  • Career self-care: Investing in your skills, networking, and setting boundaries at work to prevent burnout.

  • Mindfulness practices: Engaging in activities like meditation or breathwork to build resilience and reduce stress over time.

Why This Matters for Your Financial Future

Many people use self-soothing behaviors as a way to cope with financial stress, whether it’s impulse shopping to feel better or avoiding looking at bank statements because it feels overwhelming. But true self-care involves confronting financial realities and making intentional decisions that support financial wellness.

For example:

  • Instead of impulse spending to lift your mood, practice mindful spending by assessing whether a purchase aligns with your values.

  • Instead of ignoring financial stress, schedule regular money check-ins to track your progress and adjust your plans.

  • Instead of feeling guilty about past financial mistakes, take small steps toward education, such as reading about investing or joining a financial coaching program.

Blending Mindfulness with Financial Self-Care

Mindfulness, particularly as taught in Mindfulness-Based Stress Reduction (MBSR) programs, encourages awareness of our thoughts and behaviors without judgment. When applied to money, mindfulness allows us to:

  • Recognize emotional spending triggers

  • Develop a non-reactive approach to financial stress

  • Make intentional choices that align with our long-term goals

This is a core principle of the Money & Mindfulness program, which teaches individuals how to balance their financial journey with a mindful approach, reducing stress and improving overall well-being.

Final Thoughts: Invest in Your Future Self

Both self-soothing and self-care have their place. It’s okay to indulge in comforting activities when you need a break, but don’t let them replace the deeper work required for true self-care. When it comes to finances, real self-care means building financial security, creating options for yourself, and crafting a future that brings both peace and excitement.

If you’re ready to shift from short-term relief to long-term empowerment, Flow State Financials can support you through both bookkeeping services and our Money & Mindfulness program. Because the best investment you can make is in yourself.

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